Ignoring your presence on social media means cutting yourself off from a potential audience of 4.62 billion users (see the Digital Report 2022). It also means falling behind fast-changing trends and behaviors — and risking an offer that no longer ‘resonates’. Would you take such a risk?
An editorial calendar to guide you? Clear goals behind every post? And more importantly, how do you know when you’ve hit them? Oh, and one last question: are you even on the right platforms for your business?
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