Trained in the elite of French engineering, at ENSTA Paris, I very early learned to approach complex problems with scientific method and rigor. But beyond equations and diagrams, my passion for artistic creation revealed to me another language for addressing these same challenges: the language of imagery, of parables, ‘mashal’ in Hebrew. For an image often sheds far more light than a thousand words.

From these two strands of my DNA – logic and imagination – Mashalumiart was born. My dream is to see thousands of people become aware of their potential, recognize their unique value, discover their mission, and launch projects that serve a better world. Mashalumiart is the lantern that guides entrepreneurs and brands on this journey, through a unique, refined and memorable communication!